About AdvisorSearch.org
Written by AdvisorSearch.org
Founded in 2018 as a consumer advocacy project, AdvisorSearch.org (formerly investor.com) is a website that aims to serve Americans as a trusted resource for researching and comparing financial advisors. The site is owned by Reink Media Group, LLC, a privately held Michigan-based company.
To help Americans research and compare financial advisors, co-founders Blain and Brandon Reinkensmeyer spearheaded the creation of AdvisorSearch.org’s Trust Algorithm. The AdvisorSearch.org team downloaded thousands of regulatory filings from the SEC, collecting over 500,000 data points on financial advisory firms in the U.S., and built a powerful tool using that data that today rates more than 17,000 firms. The Trust Algorithm, updated monthly with fresh regulatory data, helps thousands of Americans research and compare financial advisors.
- Our origin story
- Try our nationwide search engine to find a trustworthy financial advisor
- Learn more about our Trust Algorithm
Putting people first
Since its inception, AdvisorSearch.org has been about helping consumers: creating a space where individuals can find fair, thoughtful, informed, and unbiased information about personal-finance products and services. The company is privately owned and 100% bootstrapped. That means companies — a financial advisor firm — cannot pay for preferential coverage on AdvisorSearch.org. People come first, before profits.
AdvisorSearch.org is now also recognized as a Certified B Corporation™. Parent company Reink Media Group earned its B Corp certification in October 2022 after undergoing a rigorous in-depth review of the effect of the company’s operations and business model on its workers, community, customers, and the environment by B Lab, a nonprofit network that certifies B Corporations.
Who We Are
AdvisorSearch.org is wholly owned by Reink Media Group, LLC (RMG), a privately held Michigan based company founded in February 2009. RMG's mission is to provide financial education and advice that puts people first before profits. As a Certified B Corporation, we adhere to the high, independently verified standards of social and environmental performance and public transparency. Primary holdings include AdvisorSearch.org, StockBrokers.com, UK.StockBrokers.com, ForexBrokers.com, and BrokerNotes.co. For more information, visit ReinkMedia.com.
Popular articles
- What's a Fiduciary (and Why It Matters So Much)
- Infographic: Conflicts of Interest at Financial Advisor Firms
- Find a Financial Advisor Near Me
- How Much Does a Financial Advisor Cost?
- What Does a Financial Advisor Do?
- Find a Financial Advisor
- Types of Financial Advisors and How to Choose
- Certified Financial Planner (CFP) Review
About the Editorial Team
AdvisorSearch.org is your trustworthy guide to the world of financial advisors. Founded in 2018 as an unbiased resource, it empowers consumers to research and compare financial advisory firms with confidence.