AdvisorSearch.org (formerly investor.com) was launched in 2018 as a consumer advocacy project. Its founding mission: to serve Americans as a trusted resource for researching and comparing financial advisors. Today, that mission has expanded to include offering robust tools and personal-finance content to help Americans live their best financial lives.
Every month, our Trust Algorithm downloads the latest regulatory data for more than 17,000 financial advisory firms nationwide. Each one of AdvisorSearch.org’s Registered Investment Advisor pages lets consumers see firms’ key information at a glance, alerts them to any conflicts of interest a firm may have, shows them whether the firm has ever faced any disciplinary actions, and offers suggested questions to ask advisors. Our easy-to-digest data brings awareness and clarity to an often-opaque industry for Americans who are searching for a financial advisor they can trust.
Help us help Americans reach their financial goals. Consider becoming an AdvisorSearch.org Mission Supporter so that we can continue to support best practices in this ever-changing industry.
Become a Mission Supporter
Who is eligible?
The AdvisorSearch.org project was founded by Blain and Brandon Reinkensmeyer after their grandparents lost hundreds of thousands of dollars to a broker they thought they could trust — but who was, in reality, not a fiduciary.
That’s why we created our proprietary Trust Algorithm, to guide consumers toward finding a fiduciary financial advisor with whom they can trust their life savings.
Every month, we download hundreds of thousands of data points from the SEC IAPD database. That data is then fed into a scoring algorithm to rate firms on overall trustworthiness based on their regulatory records and potential conflicts of interest. Firms that are rated 4.5 or 5 stars by the algorithm are considered eligible to support and champion our mission.
Over 500,000 data points. 100% consumer advocacy. Helping Americans find a financial advisor they can trust.
How to support our mission
Currently, we offer two programs to firms that wish to support our mission.
MISSION CONTRIBUTOR
Financial advisor firms that become Mission Contributors will:
- Have their firm logo displayed on their AdvisorSearch.org profile.
- Be licensed to use AdvisorSearch.org’s Star Rating Badge in their marketing materials.
- Have the Mission Contributor Emblem displayed on their AdvisorSearch.org profile.
MISSION ADVOCATE
Financial advisor firms that become Mission Advocates will:
- Have their firm logo displayed on their AdvisorSearch.org profile.
- Be licensed to use AdvisorSearch.org’s Star Rating Badge in their marketing materials.
- Have the Mission Advocate Emblem displayed on their AdvisorSearch.org profile.
- Be featured on the AdvisorSearch.org homepage as a Mission Advocate.
- Be featured on the financial advisors homepage as a Mission Advocate.
Limited Availability
Reink Media Group, parent company of AdvisorSearch.org, is a Certified B Corp™, meaning we have a legal commitment to making a positive impact on the planet and its people.
Become a Mission Supporter
Current Mission Supporters
AdvisorSearch.org's consumer advocacy helps hundreds of thousands of Americans each year.
These firms help make our work possible.
FAQs
Q: What’s the difference between a Mission Contributor and a Mission Advocate?
A: Mission Contributors and Mission Advocates both help support AdvisorSearch.org’s mission of consumer advocacy; however, the highly regarded Mission Advocate status has limited availability and represents a greater level of support and dedication to our cause.
Q: Why should my firm join the Mission Supporters program?
A: Becoming an AdvisorSearch.org Mission Supporter means your firm is aligned with our passion for consumer advocacy and fairness in the practice of professional financial advice. Not only will your firm be featured on our list of supporters, you will be able to highlight your firm’s dedication to this cause by using the marketing materials we’ve created.
Q: What does my firm need to qualify for the Mission Supporters program?
A: In order to qualify for either Mission Contributor or Mission Advocate status, your firm must have received a 4.5 or higher AdvisorSearch.org star rating.
Q: How often does the Mission Supporters Program renew?
A: Both the Mission Contributor and Mission Advocate programs renew annually.
Q: How does the Mission Supporters Program help consumers?
A: The Mission Supporters Program enables AdvisorSearch.org to continue its mission of consumer advocacy while allowing us to expand our reach and services. Every day, we are working to help everyday Americans find a financial advisor they can trust. Join us!
Become a Mission Supporter
The “AdvisorSearch.org Star Rating Badge” is only available to RIA firms participating in AdvisorSearch.org’s paid subscription-based program and earning a 4.5 to 5 star review from AdvisorSearch.org; participation in AdvisorSearch.org's paid subscription-based program does not guarantee being awarded an “AdvisorSearch.org Star Rating Badge”. For more information on how AdvisorSearch.org rates and reviews RIA firms, please see the Algorithm page.